Sheffs is a story about a collaboration between two established businesses within the food and drink industry who believed they would be stronger and more successful together. After meeting in a street food event, positioned side by side, Michelle and Jeff hit it off. They then spent many more events in each other’s company where they started thinking about the future and what each other wanted to achieve.
Michelle and Jeff begun collaborating on different projects in August 2019 and in December of that year, they worked together on their biggest project yet: a standalone unit in St Davids 2, Cardiff, where they sold their produce throughout the Christmas season alongside other Welsh brands. It was at this point where they made the decision to form a more sustainable joint company. They planned to merge Cymru Confectionery with Shelly’s Shorties and to relaunch with a new brand that would drive the business to the next level of success. The aim was to
make a healthier and more sustainable business using their combined strengths which is what made them take the plunge.
Michelle and Jeff begun looking for premises in South Wales for their new business venture however it was at this point, in February 2020, when the global pandemic struck forcing many businesses to close. They became extremely uncertain about the future of their business, like
everybody else in the food and drink industry. Fortunately, as the public were on lockdown, the take-out and delivery service industry hit an all-time high, not just for Michelle and Jeff but for other food delivery companies too.
Here at Sheffs we specialise in creating a fantastic mix of delicious sweet and savoury products. From our packaged award winning shortbread and fudge, our handmade Turkish delight and Welsh Cakes. We can make ready to eat graze boxes to luxuries hampers for special occasions. We can create bespoke food gift ideas for all occasions.