About
Who We Are
Whocult is an independent coffee and donut brand serving up some of the biggest, freshest, and most indulgent donuts in Wales — handmade daily by our expert bakers at our Bridgend HQ. Known for bold flavours, oversized treats, and a vibrant community of fans, Whocult has become a must-visit for sweet lovers with a serious appetite.
Our Background
Founded in 2019 by Scott Magill as an offshoot of the clothing label whoclo, Whocult quickly took on a life of its own. What began as a creative side project evolved into a full-fledged bakery brand with a cult following across Wales and beyond. Today, Whocult operates from its own dedicated bakery and five retail stores — including our Newport Market location, right in the heart of the city. They also operate out of our sister sites in Goodsheds and Swansea Albert Hall.
What We Do
At Whocult, we serve handcrafted donuts that are as big as they are bold — alongside their matcha, indulgent shakes, and friendly vibes. With a menu that includes vegan options and rotating specials, we’ve got something for everyone. Our Newport Market spot is also dog friendly, so feel free to bring your four-legged friends along for the fun.
Highlights:
-
Giant handmade donuts
-
Matcha
-
Shakes and sweet treats
-
Vegan-friendly options
-
Dog-friendly space
Ground Floor
The Highstreet Unit
Upper Dock Street Unit
Food Court Unit
- Academy F 15
- The Cheesecake Guy F 1
- Meat and Greek F 4
- Bab Haus Mex F 5
- The Italian Job F 6
- Kinn Kinn Thai F 7
- The Greedy Bear F 8
- Burger Boyz F 9
- Seven Lucky Gods F 10
- Who Cult M
- The Rogue Welsh Cake Company M 7
- Friendly Neighbourhood Comics M 15
- Ostuni M 13
- Friends Hair M 23 - 25
Market Unit
First Floor
Business Name Unit
